Chances are, you haven't seen it on the menu at your local Chipotle Mexican Grill (NYSE: CMG) -- but the company's new Sofritas protein option is holding its own against the fast-food mainstays of chicken, pork, and beef. The company said last week that the new ingredient already accounts for 3% of overall sales, despite being available at just 40% of its restaurants nationwide.
The reason it's not at more locations isn't a lack of broad demand, which you might expect for a vegan dish. Instead, it's that Chipotle hasn't been able to get its hands on enough supply of the organic tofu that forms the basis of the ingredient.
In the video below, Fool contributor Demitrios Kalogeropoulos talks about Chipotle's new vegan product, noting that it is selling surprisingly well among customers who normally eat meat and are open to trying non-traditional fast-food fare. Meanwhile those of us whose local Chipotle's don't yet offer the ingredient can look for that to change soon, as the company is busy securing additional supply for a more comprehensive rollout.
Investing made simple: The Motley Fool's essential guide to investing is now available to the public, free of cost, at http://bit.ly/1atRpHZ. This resource was designed to cover everything that new investors need to know to get started today. For your free copy, just click the link above.
Visit us on the web at http://www.fool.com, home to the world's greatest investing community!
------------------------------------------------------------------------
Subscribe to The Motley Fool's YouTube Channel:
http://www.youtube.com/TheMotleyFool
Or, follow our Google+ page:
https://plus.google.com/+MotleyFool/p...
Inside The Motley Fool: Check out our Culture Blog!
http://culture.fool.com
Join our Facebook community:
https://www.facebook.com/themotleyfool
Follow The Motley Fool on Twitter:
https://twitter.com/themotleyfool
The Surprising Reason Why Chipotle Isn't Selling Sofritas Nationwide investors bank email | |
| 18 Likes | 18 Dislikes |
| 5,062 views views | 205K followers |
| News & Politics | Upload TimePublished on 5 Feb 2014 |
Không có nhận xét nào:
Đăng nhận xét